EcoTools, which markets eco-conscious beauty and bath accessories, has launched its annual give back program – the Living Beautifully Project

This year the program has a new twist that puts the power in fans’ hands to decide where the brand will distribute the funds that are raised. For each EcoTools purchase made during April, fans will have the chance to win a $10,000 donation for the charity of their choice.

Through April 30, fans who make a purchase on ecotools.com will be given a code to see if they are an instant winner. Ten winners will be selected, for a total of $100,000 donated to the charities of their choice. Each purchase is a new chance to enter. Winners will also receive a prize pack of EcoTools products.

Stacey Ramstedt, senior director of marketing at Paris Presents Incorporated, EcoTools parent company, commented:

“EcoTools is dedicated to giving back to our community. In the past, we’ve given fans the opportunity to vote for organizations to receive our annual donation, but this year, we are rewarding our loyal customers by giving them the chance to personally select a cause they feel passionate about.”

EcoTools’ makeup brushes, bath accessories and hair brushes feature earth-friendly and animal cruelty-free materials. EcoTools uses recycled aluminum, recycled plastic, bamboo and cruelty-free bristles. The packaging includes a reusable eco pouch free of phthalates and PVC and uses 80 percent post-consumer recycled paper manufactured using renewable wind energy.